How Mobile App Ordering is Changing the Festival Game in 2019

It’s no secret: living in a digital world has made our lives easier. The ubiquity of smartphones means that convenience is no longer a luxury, but an expectation. With just a few taps on a screen, you can have whatever you want, whenever you want it. So why are so many festivals still doing things the old fashioned way?

HOW IN-APP ORDERING WORKS

You already have an amazing festival app. Make it even more amazing by giving your attendees the ability to purchase food, beverages, and merchandise easily and intuitively. Plus, in-app ordering is flexible enough to work with the systems you currently use, from inventory management to POS and vendor terminals to payment systems. No need to start from scratch or build something new. In-app ordering is as simple as saying yes.

THE BENEFITS OF IN-APP ORDERING

Enhanced attendee experience

With in-app ordering, attendees can view menus, merchandise, and more, right within your festival app. In just a few taps, they can choose what they want to purchase, check out in seconds, and pick up their order when they’ve received an alert that it’s ready. No fumbling for cash or credit cards; no waiting in the seemingly-endless lines. Increasing attendee satisfaction (less time in line means more time watching their favorite bands) seems like a no-brainer.

Increased revenue and customer loyalty

An enhanced experience for your festival goers also means increased revenue for you. The streamlined process takes hesitation out of the equation when it comes to multiple purchases and a higher spend per order. Mobile ordering makes purchasing easier and more efficient (less waiting, increased order accuracy), as well as making upselling a breeze.

Valuable analytics

Integrating ordering, inventory management, and payment systems into your festival app isn’t just convenient. It also gives you valuable insight into customer behavior. Gain a broad understanding of your attendees and their spending: Which items are selling well, and when? How many customers are placing repeat orders? How much of your revenue is generated from upselling and add-ons? All the information you need, right at your fingertips.

Increased efficiency and sales with push notifications

Create an even more frictionless experience by monitoring vendor traffic and using push notifications to alert attendees to the vendors with the shortest wait times. Before the festival begins, send attendees a push notification to announce that ordering is open, so they can purchase everything they need before they’re even onsite. If that tee shirt they really wanted sells out before they had a chance to buy it? Let them opt in to a push notification that alerts them when it’s back in stock so they can order through the app after the festival and have it shipped right to their door. The possibilities are endless.

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